The El Rey Theatre to come back as a movie palace for a night

Ad for the El Rey Theater in November 1931 in the "San Francisco News"

The El Rey Theatre, the former movie palace that still towers over Ocean Avenue and parts of Ingleside Terraces, is turning 80 next month. To celebrate the anniversary, the Voice of Pentecost, which bought the building in 1977, is hosting a fund-raiser, and the organizers will be showing the same film that was featured during the Moderne theatre’s gala opening on November 14, 1931. This time, the movie, “The Smiling Lieutenant,” starring Maurice Chevalier and Claudette Colbert, will be shown in a digital format on a large screen on the stage.

It should be a fun night. The organizers include the Ingleside Light newspaper and the Geneva Car Barn and Powerhouse project. The proceeds from ticket sales, which cost $25 each, are going to benefit the Geneva Car Barn project. The evening begins at 7 pm, with a talk given by architect Joshua Aidlin, whose firm Aidlin Darling Design has prepared plans to restore the Geneva Car Barn and Powerhouse, a non-profit youth arts project. The goal is to turn the 1901 building that powered and housed electric street cars into an exhibition and events hall, with classrooms, an auditorium, kitchen and cafe by 2014.

A brief description of the architecture of the theatre, which was one of the last movie palaces designed by architect Timothy Pflueger, will be discussed by yours truly, with a few photos to compare and contrast the El Rey Theatre with other theatres designed by Pflueger at the same time: the Paramount Theatre in Oakland and the Alameda. One unusual feature of the El Rey is its massive stepped tower, which still stands today at 146-feet high. Once glowing with red and green neon tubing, the tower gave the theatre a skyscraper-like appearance that can still be seen from various spots in Ingleside Terraces. As you can see from this old 1931 ad promoting the opening, when the theatre was complete it had a beacon at the top, which was used to warn airplanes of the tower in the fog. The beacon also seems to have served as a built-in klieg light for the surrounding neighborhoods West of Twin Peaks.The El Rey’s big birthday party will be celebrated at the theatre at 1970 Ocean Avenue on Saturday, November 19 from 7 pm til 10 pm, with food, wine and live music. For more info, email info@elrey80th.com or call 415-215-4246.

Don’t miss this rare chance to see a film in the old movie palace again. “The Smiling Lieutenant” was also nominated for Best Production, the early Academy Awards equivalent of Best Film, in 1931.   In addition, authors and theatre experts Jack Tillmany and Gary Lee Parks will be joining me in selling our theatre-related books at special discounts to attendees (Tillmany has written Theatres of San Francisco and Theatres of Oakland, and Parks has written Theatres of San Jose).  A new book that they co-authored,  Theatres of the San Francisco Peninsula, recently published by Arcadia with many photos from Tillmany’s collection, will also be available.  All of these theatre books, and my Art Deco San Francisco: The Architecture of Timothy Pflueger, make excellent holiday gifts.

Sun dial in Ingleside Terraces, with the El Rey tower seen beyond the trees.

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3 Responses to “The El Rey Theatre to come back as a movie palace for a night”

  1. M.O. Says:

    Next stop, The Alhambra!

  2. John A Says:

    Amen!

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