After realizing late in the day on September 26 that it was architect Tim Pflueger’s birthday, I decided to walk within a short radius of my office downtown and photograph a few Pflueger buildings. The big reward while walking around on a lovely balmy evening was to see the newly renovated Telephone Building, now officially renamed 140 New Montgomery, all aglow with gorgeous flood lights shining on the tower, just as it did back in the day after the building opened in 1925.
The current owners, developers Wilson Meany, recently finished a huge renovation and seismic retrofitting job. Yelp Inc. moved into several floors of the tower earlier this month, being the first company to occupy the building since AT&T moved out in 2006. As you can see, from this 1929 photo, the building used to have many floodlights highlighting the tower, and at Easter, Pacific Telephone had lights in the windows lit to form the shape of a cross.
New Montgomery Street is lively with lots of activity going on, due to the heavy concentration of tech companies in the area. I talked with a French entrepreneur who just moved to San Francisco to try to get his curation start-up company going, and he graciously contributed an excellent photo (see below) of New Montgomery Street. Other tech companies in addition to Yelp are moving into 140 too, including one named Terracotta (140 is finished with a white and grey speckled terracotta made by Gladding McBean). The 26-story building is now over 85% leased.
Wilson Meany, the developers who bought the building from AT&T Inc. in 2007, are trying to be both energy efficient and good neighbors and currently are lighting up the tower from about dusk until 10 pm.
It’s great to see the tower aglow. In February, 1926 the magazine “Architecture” wrote, “In the new Telephone building, San Francisco has her Woolworth tower.” I was reminded of that comment when I saw how stately the Telephone Building looks at night now, where past, present and the future all collide.
Note: this post was not posted on Pflueger’s birthday because just as I was trying to proofread and post, Comcast started to do maintenance in my neighborhood and I lost my connection for the evening!
There has been a lot of speculation about potential tenants for the Telephone Building since construction began in March on a major renovation project, which I wrote about in the Wall Street Journal. The $50 million-plus restoration and seismic retrofit of Timothy Pflueger’s iconic Jazz Age skyscraper, which has been vacant for about six years, is underway. Owners Wilson Meany Sullivan have also redubbed the building “140” – a nod to the nickname given the building by Pacific Telephone & Telegraph Co. An icon since it was completed in 1925, the skyscraper at 140 New Montgomery Street now even has its own very cool website, a promotion video and photo collage of architectural details.
The base is now covered in scaffolding so it’s hard to peek inside and a construction crane lords over the building (see photo below.) The Timothy Pflueger Blog apologizes for not keeping readers au courant with all the news. In addition, the San Francisco City Guides Downtown Deco tour will talk about the building from across the street, until the work is done.
Since construction began, some major tenants have signed up. The biggest is Yelp Inc., which announced plans in May to move into the 26-story building, and lease eight floors, or 100,000 square feet, when the work is finished next year. Tthe San Francisco Chronicle reported in November that the popular Web-based review site’s lease is through 2021. Approximately 800 Yelpers will move in.
Restaurants to move in
Now, the two public spaces off the lobby have also been leased. In late October, the Chronicle reported that Mourad Lahlou, the owner and chef of Aziza, a well-regarded Moroccan restaurant in the Richmond District, has leased the larger space on the Minna side of the building. This restaurant will also feature the Michelin-rated chef’s take on Moroccan cuisine. Bar Agricole’s Thad Vogler has leased the smaller space.
While both leases are exciting for local foodies, it is not clear what the news means in terms of architecture. A look at photos of the other locations operated by Lahlou and Vogler respectively has the Timothy Pflueger Blog worrying that both of these venues will go down the path of the trendy, industrial warehouse-chic look.
Lahlou has hired Olle Lundberg, a San Francisco architect to design the new space, where, the Chronicle gushed, “exposed brick and concrete abound.” That’s not exactly how it was designed by architect Timothy Pflueger and his draftsmen, as one can see by the dark marble walls, detailed metal work, and the multi-colored plaster ceiling with Chinese motif in the stunning lobby. Many of the building’s interior office spaces are being gutted down to the brick walls to suit the needs of tech trendoids. To be fair, the last time I was in the ground floor space Lahlou is leasing, it was a museum for Pacific Telephone and did not seem to have any remarkable interior details, except for the 12-foot high windows. The architects had likely focused their attention on the public lobby space.
Lundberg has a great opportunity to go beyond the tired industrial look and create a fabulous and exotic restaurant space evocative of the spirit of the 1920s. Fans of Pflueger and the building hope that he might seek to reference or incorporate Pflueger’s unique take on the Art Deco style, or even study some of his other works, such as the Moorish-inspired Alhambra Theatre on Polk Street, the high Art Deco Paramount in Oakland or his fabulous cocktail lounges from the 1930s, for inspiration. But Lahlou told the Chronicle’s blog, Inside Scoop: “I don’t want the space to be a shrine,” Lahlou said. “I want a good vibe, good music.” And if Lundberg’s previous (and I should add well-regarded) work is an example, his is an ultra clean-lined, almost antiseptic approach to modernism, but he is also known for liking to work with his hands.
Perhaps there is more hope for the Whiteside Company, the proposed name for Vogler’s new location, which will be an all-day cafe, restaurant and bar. Vogler told “Inside Scoop” that he plans to serve up cocktails from the 19th and early 20th century, considered the Golden Age of the American cocktail, using recipes of one the city’s famous bartenders Bill Boothby. His bar book containing 400 recipes was reprinted by San Francisco’s Anchor Distilling Co. in 2009, with an excellent, well-researched foreward written by Fritz Maytag and David Burkhart of Anchor. Boothby was a bartender at the Palace Hotel, just down the block.
There are even some examples, most in photographs only, of Pflueger’s stunning cocktail lounges that could serve as inspiration for Vogler’s new venue, should he or his architect decide to incorporate any references to Pflueger. My favorite is the former Patent Leather Lounge at the St. Francis Hotel. If you visit the registration area today you can see the stunning photos by Ansel Adams of the lounge which opened in 1939 with its unusual combination of black patent leather covered walls, carved Lucite ceiling fixtures and long serpentine-shaped bar. The interior of Pflueger’s Top of the Mark has been altered, but the Fairmont Hotel’s Cirque Room is the best extant example of a Pflueger cocktail lounge. While it is now slightly smaller in size, it retains its original circus-themed murals by local artist Esther Bruton, its original long curving bar, built-in banquettes and stunning mirrored columns. You can see Bruton’s circus murals below in a photo from a fabulous Art Deco Society of California party in 2008 for Art Deco San Francisco.
It’s unlikely either of these two proposed venues at 140 will adopt any kind of Art Deco motif. It would be a lovely surprise if they did, and a nice homage to the building’s architecture. While they are at it, a signature drink named for Pflueger, a cocktail with his favorite spirit, rye, would also be nice.
Every December, when people are looking for ways to evoke that holiday spirit, many families pile up in cars and drive to their favorite Bay Area neighborhood, famous for over-the-top displays.
Or they traipse to Union Square together, to check out the huge windows at Macy’s, Saks 5th Avenue, and Neiman Marcus, where some, like Carl Nolte of the San Francisco Chronicle, fondly remember the store when it was the City of Paris.
So here is a novel idea if you are searching for some holiday glam, away from the crowds. Come to the Financial District, where many skyscrapers are decked out in their red and gold finest, and glimpse the city’s smorgasbord of architectural styles.
Of course, here at the Timothy Pflueger blog, I am partial to the skyscrapers of the Jazz Age. But there is holiday spirit everywhere you turn. Try and catch some of these decorations before they are put away in storage at the dawn of the new decade.
101 California Street
A fun place to start, where many come to take photos, is the plaza in front of the tower simply known as 101 California.
The plaza is currently dominated by giant red steel Christmas tree ornaments. You will feel like a Lilliputian next to these giants, which are nicely accented by an array of potted red Cyclamen. There are two big block of concrete steps in the plaza (like a ziggurat!) to relax or watch seagulls bathe in the nearby fountain.
Inside, the lobby of the cylindrical 48-story tower, completed in 1982 and designed by architects Philip Johnson and John Burgee, has more grandiose decor. Enormous ornaments hang from the ceiling.
One Bush Plaza
Continue down California, then turn left onto Battery Street, until you reach the corner of Battery and Bush, and cross the street to SOM’s Crown Zellerbach Building, the city’s first International style building. Completed in 1959, it is one of the finest examples of mid-century modern design in the city, inspired by Mies van der Rohe.
One Sansome Street
Walk down Bush Street one block. Turn left onto Sansome and cross the street. If you are walking during regular business hours, you can enter the courtyard that serves as the conservatory adjacent to the bland skyscraper at One Sansome Street. The conservatory is the former site of a bank designed by my favorite Beaux-Arts architect, Albert Pissis.
The lovely marble-enclosed conservatory was originally the Anglo and London Paris National Bank, which occupied the site from 1910-1981.
Pissis, a San Francisco architect who was born in Mexico to a French father and a Mexican mother, grew up mostly in San Francisco, with an interlude at the Ecole des Beaux-Arts in Paris in the 1870s.
Pissis is known for his early embrace of the Neoclassic, as one can see from the preserved marble arches and ornate cornice. Some of his best-known buildings are the Hibernia Bank on Jones Street, the Flood Building on Market and Powell, and the former Emporium, now San Francisco Centre, just across Market Street from the Flood Building.
155 Sansome Street
Turn around and continue on Sansome Street and head to the former Pacific Stock Exchange building at the corner of Sansome and Pine (an amusing footnote, in the financial pages of the Chronicle for years, a byline on the daily markets wrap-up story was Sansome Pine).
There is usually a friendly guard sitting at the information desk (except on Sundays) in the lobby of 155 Sansome Street, who won’t mind if you peak at the tree and the gorgeous lobby.
If you cannot get inside, you can also gaze at the streamlined design of Miller & Pflueger’s tower, completed in 1929 just after the great stock market crash. The massive sculptures that adorn both the facade of 155 Sansome and the Stock Exchange trading building on Pine were done by local artist Ralph Stackpole and you can see the influence of his friend, muralist Diego Rivera, who painted a stunning mural inside at the City Club, the former luncheon club for traders and brokers.
Inside, gold tones in the lobby compliment the brightly lit tree and shimmer in the reflection of the dark marble walls. The star-patterned ceiling was inspired by a Berlin nightclub.
465 California Street
Continue down Sansome until you hit California Street again, turn left, and look for the brightly colored columns of the Merchants Exchange Building, designed in 1904 by famed Chicago architect Daniel Burnham, with Willis Polk, one of the city’s more eccentric architects, best known for his daring design of the Hallidie Building at 130 Sutter and its innovative glass curtain wall.
Continue along California Street and turn left onto Montgomery, you will see the heavy massing of the Russ Building at 235 Montgomery Street, which was for many years the tallest skyscraper in San Francisco, after its completion in 1927.
It stole the crown in height from Miller & Pflueger and Cantin’s Telephone Building. Its Neogothic detailing makes one think of a cathedral and the lobby is especially church-like, a veritable temple to finance. It was commissioned by two investment banking firms during the roaring 1920s stock market boom.
After admiring how the terracotta facing and detailing is highlighted by the red holiday swags and greenery, continue down Montgomery Street, also known as Wall Street West (even though the Stock Exchange was located on Pine Street).
Continue until you hit Sutter Street, and at Sutter and Montgomery, you will find the office building where Dashiell Hammett’s best known detective, Sam Spade, had his office.
It has been calculated by Hammett fans, including Don Herron, the creator of the Dashiell Hammett walking tour, that Sam Spade, the detective in The Maltese Falcon, had his office in the Hunter-Dulin, completed in 1926 by New York architects Schultze & Weaver, known for their beloved Waldorf-Astoria Hotel.
While not Deco or Moderne in style, the Hunter-Dulin Building is reminiscent of a French chateau. Its unusual copper mansard roof can be seen as you hike up Sutter Street. Notice the ornament course at eye level and you will see a bird. A falcon perhaps? Well not likely, since the building was complete before the black bird’s infamous moments in literature. But it’s fun to pretend.
Turn left at the Hunter-Dulin Building, and head up Sutter Street, just as Spade turned toward Kearny on the prowl for some tobacco. There is a slight incline and as you walk west, you can see the tower of 450 Sutter, its terracotta ornament recently cleaned and new windows installed.
The interior is like stepping into a temple of the Maya, with its stepped ceiling in the shape of a ziggurat. The gold and green holiday decorations contrast with the dark Levanto marble and echo the gold, bronze and silver tones of the extensive metal work, which evoke Mayan figures, in the stunning lobby.