Archive for the ‘Miller & Pflueger’ Category

The El Rey Theatre to come back as a movie palace for a night

October 31, 2011

Ad for the El Rey Theater in November 1931 in the "San Francisco News"

The El Rey Theatre, the former movie palace that still towers over Ocean Avenue and parts of Ingleside Terraces, is turning 80 next month. To celebrate the anniversary, the Voice of Pentecost, which bought the building in 1977, is hosting a fund-raiser, and the organizers will be showing the same film that was featured during the Moderne theatre’s gala opening on November 14, 1931. This time, the movie, “The Smiling Lieutenant,” starring Maurice Chevalier and Claudette Colbert, will be shown in a digital format on a large screen on the stage.

It should be a fun night. The organizers include the Ingleside Light newspaper and the Geneva Car Barn and Powerhouse project. The proceeds from ticket sales, which cost $25 each, are going to benefit the Geneva Car Barn project. The evening begins at 7 pm, with a talk given by architect Joshua Aidlin, whose firm Aidlin Darling Design has prepared plans to restore the Geneva Car Barn and Powerhouse, a non-profit youth arts project. The goal is to turn the 1901 building that powered and housed electric street cars into an exhibition and events hall, with classrooms, an auditorium, kitchen and cafe by 2014.

A brief description of the architecture of the theatre, which was one of the last movie palaces designed by architect Timothy Pflueger, will be discussed by yours truly, with a few photos to compare and contrast the El Rey Theatre with other theatres designed by Pflueger at the same time: the Paramount Theatre in Oakland and the Alameda. One unusual feature of the El Rey is its massive stepped tower, which still stands today at 146-feet high. Once glowing with red and green neon tubing, the tower gave the theatre a skyscraper-like appearance that can still be seen from various spots in Ingleside Terraces. As you can see from this old 1931 ad promoting the opening, when the theatre was complete it had a beacon at the top, which was used to warn airplanes of the tower in the fog. The beacon also seems to have served as a built-in klieg light for the surrounding neighborhoods West of Twin Peaks.The El Rey’s big birthday party will be celebrated at the theatre at 1970 Ocean Avenue on Saturday, November 19 from 7 pm til 10 pm, with food, wine and live music. For more info, email info@elrey80th.com or call 415-215-4246.

Don’t miss this rare chance to see a film in the old movie palace again. “The Smiling Lieutenant” was also nominated for Best Production, the early Academy Awards equivalent of Best Film, in 1931.   In addition, authors and theatre experts Jack Tillmany and Gary Lee Parks will be joining me in selling our theatre-related books at special discounts to attendees (Tillmany has written Theatres of San Francisco and Theatres of Oakland, and Parks has written Theatres of San Jose).  A new book that they co-authored,  Theatres of the San Francisco Peninsula, recently published by Arcadia with many photos from Tillmany’s collection, will also be available.  All of these theatre books, and my Art Deco San Francisco: The Architecture of Timothy Pflueger, make excellent holiday gifts.

Sun dial in Ingleside Terraces, with the El Rey tower seen beyond the trees.

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El Rey Theatre blueprints show what’s missing

February 26, 2010

Drawing of plaster ornament on El Rey's auditorium sidewalls

Architectural historians are like detectives, sleuthing to figure out what happened at the scene of a crime. They use old photos, blueprints, layers of paint and other materials beneath the surface of remodeled historic buildings, looking for clues of the original architect’s intent.

They also try and determine what travesties occurred in the name of modernization.

So a recent discovery of some blueprints of the old El Rey Theatre, at 1970 Ocean Avenue, offers some clues of what elements might have been left out, or what may be missing from the former theatre, now the home of the Voice of Pentecost Church.

The theatre, by architect Timothy Pflueger, was one of three movie palaces designed by the firm in the early 1930s. Miller & Pflueger first worked on the Paramount Theatre for Paramount Publix, which opened in December, 1931, a month after the El Rey, designed for Samuel Levin and San Francisco Theatres Inc. The Alameda was designed for the Nasser Brothers in 1932. The three theatres were the most Moderne of Pflueger’s theatres designed from the ground up.

El Rey blueprints planned for more detailed sidewalls

The blueprints of the original El Rey show that Pflueger intended a series of masks in cast plaster to adorn the sidewalls of the auditorium, amid a series of plain neo-classic columns.

From the photos of the theatre’s interior today, it appears that Levin, the owner, might have decided on a less exotic look, sans masks, for the auditorium. But another possibility exists. Perhaps some of the missing ornament was removed when the theatre was closed or sold, a frequent occurrence. Stunning light fixtures were said to once grace the lobby. Murals, including one depicting  modes of transportation, adorned the mezzanine, now an office, and were painted over by new owners.

From news stories in November, 1931 when the theatre opened, the El Rey was described with “rich decorative details” a place where movie goers could escape their economic woes. A “gallery of mirrors” adorned the lobby.

This is what the auditorium sidewalls look like today. The shape of the original plaster face is the same, yet instead it has a floral pattern and fan instead of the above human visage:

El Rey auditorium sidewalls today (c) Tom Paiva Photography

While we many never know if any of the faces or masks made it onto the sidewalls of the El Rey, Pflueger returned to the idea a few years later, in his detailed Lucite ceiling for the Patent Leather Lounge in the St. Francis Hotel, completed in 1939 and ripped out in the 1950s. (the bar was located in what is now the spot for Michael Minna’s restaurant). Two of the masks saved from the original ceiling can today be seen, painted gold and framed in the bar of the Tia Margarita restaurant on 19th Avenue and Clement Street.

This bit of ornament can still be found in the remodeled El Rey interior, based on these pictures taken by Tom Paiva for our book, Art Deco San Francisco. This is a drawing from a blueprint, followed by a photo from 2007 of the auditorium’s interior.

Detailed drawing of plaster ornament of El Rey Theatre

El Rey Theatre mezzanine ornament (c) Tom Paiva Photography

Another interesting revelation from the blueprints is a set of drawings of the tower and chimney. The top of the tower, which still stands today, was originally highlighted by red and green neon. The glowing tower beckoned evening crowds to the theatre in the frequent fog of the neighborhood.

Blueprints for the El Rey’s tower indicate Pflueger intended a big swirling letter “R,” made of neon, at the structure’s bottom.

But from an exterior photo of the theatre in 1931, it appears that this extra neon remained on the drawing board of Miller & Pflueger’s offices. The cost for additional tubing required for the curving “R” was perhaps seen as unnecessary. Instead, a photo in the San Francisco Chronicle at the time of its opening, shows the tower with simple block letters spelling out EL REY, possibly outlined in neon.

El Rey theatre blueprint of neon and chimney

News stories at the time mostly focused on the “flaming beacon” at the top of the tower, also used as an airplane beacon for planes flying into the airport, known as Mills Field at the time. So it does not look as if the signature “R” made it into the finished tower.

450 Sutter named to National Register of Historic Places

January 23, 2010

Miller & Pflueger’s innovative skyscraper 450 Sutter was named to the National Register of Historic Places, as of last month. The stunning Mayan themed 26-story high rise building,  completed in 1929, was described in the application as a “masterwork” of noted San Francisco architect, Timothy Pflueger.

The listing is on the National Parks Service Web site here.

Congrats to Harsch Investment Properties, the owners of the 450 Sutter Medical/Dental building. The company just completed a major restoration project, and the scaffolding that had been in front of the building for over two years has now come down.

450 Sutter Spotted in Coit Tower Murals

I recently went on the Coit Tower murals tour with San Francisco City Guides, where the tour has access to the second floor closed to the public. On the wall of the staircase leading to the second floor of the tower is a massive fresco mural depicting a walk up Powell Street. One sees a very large and familiar building.

450 Sutter in a mural at Coit Tower by artist Lucien Labaudt

Labaudt, who was also known as a dressmaker, was born in Paris and moved to San Francisco right after the 1906 earthquake. He had a dressmaking shop and was an artist in his spare time.  He eventually became known for his painting and theatre set designs and was chosen to join the 26 artists sponsored by the Works Progress Administration to paint the Coit Tower murals. The tower, designed by architect Arthur Brown, Jr., was completed in 1933.

Ralph Stackpole, who sculpted the large figures outside the San Francisco Stock Exchange for Pflueger, also worked on the Coit Tower murals.

Labaudt is probably best known in San Francisco for his murals at the Beach Chalet on the Great Highway. But he was also one of the artists hired by Pflueger to work on murals at George Washington High School. Along with the murals that adorn the staircase in the main entry hall by Victor Arnautoff, telling the story of George Washington, Labaudt painted another fresco mural in the upstairs library. You can read more about him in this oral history with his second wife, Marcelle Labaudt, in the Archives of American Art of the Smithsonian Institution.

Lucien Labaudt

 

Deco the halls: SF skyscrapers jazz it up

December 24, 2009

Every December, when people are looking for ways to evoke that holiday spirit, many families pile up in cars and drive to their favorite Bay Area neighborhood, famous for over-the-top displays. 

Or they traipse to Union Square together, to check out the huge windows at Macy’s, Saks 5th Avenue, and Neiman Marcus, where some, like Carl Nolte of the San Francisco Chronicle, fondly remember the store when it was the City of Paris. 

So here is a novel idea if you are searching for some holiday glam, away from the crowds. Come to the Financial District, where many skyscrapers are decked out in their red and gold finest, and glimpse the city’s smorgasbord of architectural styles. 

Of course, here at the Timothy Pflueger blog, I am partial to the skyscrapers of the Jazz Age. But there is holiday spirit everywhere you turn.  Try and catch some of these decorations before they are put away in storage at the dawn of the new decade. 

Giant ornaments at plaza at 101 California

101 California Street 

A fun place to start, where many come to take photos, is the plaza in front of the tower simply known as 101 California

The plaza is currently dominated by giant red steel Christmas tree ornaments. You will feel like a Lilliputian next to these giants, which are nicely accented by an array of potted red Cyclamen. There are two big block of concrete steps in the plaza (like a ziggurat!) to relax or watch seagulls bathe in the nearby fountain. 

Giant ornaments hang from the ceiling of 101 California

Inside, the lobby of the cylindrical 48-story tower, completed in 1982 and designed by architects Philip Johnson and John Burgee, has more grandiose decor. Enormous ornaments hang from the ceiling. 

One Bush Plaza 

Continue down California, then turn left onto Battery Street, until you reach the corner of Battery and Bush, and cross the street to SOM’s Crown Zellerbach Building, the city’s first International style building. Completed in 1959, it is one of the finest examples of mid-century modern design in the city, inspired by Mies van der Rohe. 

SOM's Crown Zellerbach and its glass-enclosed Miesian lobby

One Sansome Street 

Walk down Bush Street one block. Turn left onto Sansome and cross the street. If you are walking during regular business hours, you can enter the courtyard that serves as the conservatory adjacent to the bland skyscraper at One Sansome Street. The conservatory is the former site of a bank designed by my favorite Beaux-Arts architect, Albert Pissis. 

Conservatory at One Sansome with Poinsettia tree

The lovely marble-enclosed conservatory was originally the Anglo and London Paris National Bank, which occupied the site from 1910-1981. 

Pissis, a San Francisco architect who was born in Mexico to a French father and a Mexican mother, grew up mostly in San Francisco, with an interlude at the Ecole des Beaux-Arts in Paris in the 1870s.
 
Pissis is known for his early embrace of the Neoclassic, as one can see from the preserved marble arches and ornate cornice. Some of his best-known buildings are the Hibernia Bank on Jones Street, the Flood Building on Market and Powell, and the former Emporium, now San Francisco Centre, just across Market Street from the Flood Building.

155 Sansome Street 

Turn around and continue on Sansome Street and head to the former Pacific Stock Exchange building at the corner of Sansome and Pine (an amusing footnote, in the financial pages of the Chronicle for years, a byline on the daily markets wrap-up story was Sansome Pine). 

155 Sansome Lobby (do not use without permission of Empire Group)

There is usually a friendly guard sitting at the information desk (except on Sundays) in the lobby of 155 Sansome Street, who won’t mind if you peak at the tree and the gorgeous lobby.

If you cannot get inside, you can also gaze at the streamlined design of Miller & Pflueger’s tower, completed in 1929 just after the great stock market crash. The massive sculptures that adorn both the facade of 155 Sansome and the Stock Exchange trading building on Pine were done by local artist Ralph Stackpole and you can see the influence of his friend, muralist Diego Rivera, who painted a stunning mural inside at the City Club, the former luncheon club for traders and brokers.

Inside, gold tones in the lobby compliment the brightly lit tree and shimmer in the reflection of the dark marble walls. The star-patterned ceiling was inspired by a Berlin nightclub. 

465 California Street 

Continue down Sansome until you hit California Street again, turn left, and look for the brightly colored columns of the Merchants Exchange Building, designed in 1904 by famed Chicago architect Daniel Burnham, with Willis Polk, one of the city’s more eccentric architects, best known for his daring design of the Hallidie Building at 130 Sutter and its innovative glass curtain wall. 

Merchants Exchange Building and its tarted up Ionic columns

Russ Building 

Continue along California Street and turn left onto Montgomery, you will see the heavy massing of the Russ Building at 235 Montgomery Street, which was for many years the tallest skyscraper in San Francisco, after its completion in 1927. 

Russ Building's Neogothic details with red holiday cheer

It stole the crown in height from Miller & Pflueger and Cantin’s Telephone Building. Its Neogothic detailing makes one think of a cathedral and the lobby is especially church-like, a veritable temple to finance. It was commissioned by two investment banking firms during the roaring 1920s stock market boom. 

After admiring how the terracotta facing and detailing is highlighted by the red holiday swags and greenery, continue down Montgomery Street, also known as Wall Street West (even though the Stock Exchange was located on Pine Street). 

Continue until you hit Sutter Street, and at Sutter and Montgomery, you will find the office building where Dashiell Hammett’s best known detective, Sam Spade, had his office. 

Sam Spade went through these doors

111 Sutter  

It has been calculated by Hammett fans, including Don Herron, the creator of the Dashiell Hammett walking tour, that Sam Spade, the detective in The Maltese Falcon, had his office in the Hunter-Dulin, completed in 1926 by New York architects Schultze & Weaver, known for their beloved Waldorf-Astoria Hotel.

While not Deco or Moderne in style, the Hunter-Dulin Building is reminiscent of a French chateau. Its unusual copper mansard roof can be seen as you hike up Sutter Street. Notice the ornament course at eye level and you will see a bird. A falcon perhaps? Well not likely, since the building was complete before the black bird’s infamous moments in literature.  But it’s fun to pretend. 

450 Sutter

Turn left at the Hunter-Dulin Building, and head up Sutter Street, just as Spade turned toward Kearny on the prowl for some tobacco. There is a slight incline and as you walk west, you can see the tower of 450 Sutter, its terracotta ornament recently cleaned and new windows installed.

The interior is like stepping into a temple of the Maya, with its stepped ceiling in the shape of a ziggurat. The gold and green holiday decorations contrast with the dark Levanto marble and echo the gold, bronze and silver tones of the extensive metal work, which evoke Mayan figures, in the stunning lobby.

450 Sutter's Maya lobby decorated with holiday greenery

Happy holidays to everyone. 


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